The partnership between Kathy Ireland and Moretz Sports began in 1993, and today Kathy Ireland brand socks are the most widely worn brand of women's socks in the United States.

The KI-Moretz relationship has put more than 100 million pairs of socks on the feet of American women.

But socks are more than just good business for KI and Moretz. We also share a passion for finding "Best Solutions" for our customers and business partners. This is how KI and Moretz have consistently led the industry in innovating new products, colors and fabrics. It is also why we always continue to design high-performance socks with new materials and new techniques to improve performance and comfort.

New in stores in Spring 2004 are Kathy Ireland PowerSox for Women.

Included in the KI PowerSox for Women collection is the Pilates PowerSox, designed for use during Pilates classes as well as other floor exercises. This sock has a treaded footbed to minimize the risk of slippage on the smooth, often slick floors of exercise studios. It also protects feet from exposure to bacteria and other germs common to public facilities. After 11 years together, KI and Moretz still get excited about designing new products for new activities!

Equally exciting, we are proud to announce that the Pilates PowerSox and all KI-Moretz products, will now be available in more than 3,000 mid-tier stores that are new venues for KI-Moretz products. KI-Moretz couldn't ask for a better way to celebrate our second decade in business together than to welcome these new retail stores to our family of retail partners.